Westpac’s Karen Ganschow among three big marketing hires by NAB

NAB has appointed three senior women to its marketing leadership team, including former Westpac senior marketer, Karen Ganschow.

Ganschow: NAB’s new GM, consumer marketing & customer strategy

Ganschow left Westpac in October 2016 and will commence her new role as general manager for consumer marketing and customer strategy in February, alongside Analisa Kirby, general manager for intermediary marketing and Suzana Ristevski, general manager, business marketing and customer strategy.

Named as one of LinkedIn’s power profiles in a survey last year and ADMA’s Marketer of the Year in 2008, Ganschow joins NAB after five years with Westpac.