NAB recruits ex NSW premier Mike Baird as chief customer officer

The announcement by NAB that former NSW premier Mike Baird is joining the bank as chief customer officer will not have any impact on the structure of NAB’s marketing department, which was put in place seven months ago, the bank has said.

Mike Baird’s appointment comes after an international search

NAB announced Baird will commence the role of chief customer officer, corporate and institutional banking in April – just four months after his resignation from NSW politics. The move marks a return to the sector for Baird, who started his career at the bank as a graduate in 1989.

The role was one of three created in a marketing restructure put in place by the bank last year in a bid to better focus operations in Australia and New Zealand on customer needs, but will be completely separate from the marketing reporting lines, instead reporting directly to NAB CEO Andrew Thorburn.

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