NAB reviewing creative services, brand identity and creative execution

NAB has initiated a review of its creative agency Mumbrella can reveal.

The account is currently held by Clemenger BBDO Melbourne, which expanded its remit to include the bank’s business accounts, business loans, business finance, business credit cards, merchant and payment solutions and insurance arms in October 2017.

“As part of our required commercial due diligence, we can confirm that we are looking more broadly as to who provides NAB’s creative services,” an NAB spokesperson said. “All incumbents will be invited to be part of this process. This process gives us the opportunity to review our existing brand identity and our creative execution.”

Clemenger BBDO Melbourne was responsible for the bank’s ‘more than money’ brand positioning launched in July 2016.

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