NAB and Hungry Jack’s move into the cricket arena sponsoring Nine’s Ashes coverage
National Australia Bank (NAB) has moved into Commonwealth Bank’s territory by sponsoring Network Nine’s upcoming broadcast of the Ashes series, with Hungry Jack’s filling a gap left by rival KFC.
Other new brands on the roster include car brand Mercedes-Benz, telco Commander and insurance company Youi, while three of the sponsors, Bet365, Harvey Norman and Swisse are returning to the fold.
Sam Brennan, Nine’s network sports sales director, told Mumbrella the sponsor lineup was “stronger” than the 2013 Ashes in the UK saying he was encouraged to have picked up brands which are “not traditional cricket advertisers”.
https://www.youtube.com/watch?v=mf6qhD2_4u8
I always wonder how much strain the ‘broadcast sponsor’ versus rights-holder sponsor puts on the Cricket Australia/Nine relationship (as the most immediate example). I guess the onus is on CBA to spend more to get those advertising rights on top of the amount they pay CA.
typo in the headline? Hungry Jack’s not Hugry Jack’s ?
Thanks Ron, we’ve fixed that up now.
Cheers,
Miranda – Mumbrella