NAB’s Mini Legends come back for breakfast
NAB has launched another iteration of its AFL Mini Legends campaign, showing children waking up as their sporting heroes ahead of their Saturday morning football games.
This year features miniature versions of AFLW stars Tayla Harris and Richelle Cranston, and AFL players Bachar Houli, Justin Westhoff and Anthony McDonald-Tipungwuti.
NAB’s Mini Legends first debuted in 2017, after the brand had a call out for the ‘Mini Legends Draft’, in which children auditioned dressed up as their favourite AFL players. The campaign returned in 2018, inserting the mini legends into footage from various AFL games.
Brilliant spot………absolutely brilliant – Congrats to all involved!
Has to be the best ongoing campaign over the past few years.
First iteration was actually in 2016 … the Mini Draft was the second edition.