Naive, platitudinous and vulgar. Apart from that, how were the awards, Mr Postaer?
RSS is a wonderful thing. If you don’t already use it, it’s a very efficient way of staying up to date with what’s new on a long list of sites.
But their are perils for the unwary, which Euro RSCG Chicago creative honcho Steffan Postaer may not yet have discovered. Because if you regret saying something and change it on the web site, sometimes the outside world can still see it on your RSS feed.
Take the (as it appears now, very short) piece he’s written for the AdFreak blog about his judging of the Dubai Lynx Awards in the Middle East. In the piece, he observes, mildly:
I assume they chose TV as the opening category because it is usually a crowd pleaser at advertising award shows. The next category was Print & Posters…”
For the record, I willingly toned down my initial piece because I realized it was perhaps too harsh. For many reasons, I feel this was the right thing to do. In addition, we gave awards to numerous TV campaigns so the point is arguably moot. Finally, as noted, the print and poster category was exemplary.
The festival has been a great experience for me and I’m sorry to have created this ruckus.
There’s more on this on the Campaign Middle East blog here: http://campaignme.wordpress.co.....-outburst/