Naked Communications Melbourne wins Kinetic Super account

Naked Communications Melbourne has won the Kinetic Super brand following a competitive pitch.

The agency which is repositioning itself as a creative offering will work across a range of the superannuation company’s strategic and creative requirements, including a brand evolution project that starts in early 2014.

Naked Melbourne managing director Tom Ward said in a statement: “Kinetic Super has big ambitions in what can often be perceived as a fairly dry category. We think there’s a huge opportunity to liven up people’s relationship with their super. Kinetic is positioned perfectly to achieve this and we can’t wait to help them get there.”