Naked creates new ideas and communications strategy roles

Naked Communications’ Sydney office has created four new roles in a bid to bolster its ideas and communications strategy departments.  

Ian Perrin

The agency has brought in former Lowe senior art director Sesh Moodly as an ideas director, reporting to executive ideas director, Paul Swann.

Kelly O’Rourke, who most recently worked at UK ad agency My Agency as a designer, has joined Naked in the role of ideas developer. Prior to her stint in the UK she worked at BMF and Evolution Media. O’Rourke will also report to Swann.

In the communications strategy department, Clare Robinson has has been appointed communications director. She previously worked at MindShare where she was an associate partner. Robinson ran the Kellogg’s and HSBC accounts.

In another new appointment, former strategist at The Population, Zoe Scaman, has joined as communications strategist.

Robinson and Scaman will report to John Halpin, head of communications strategy.

Ian Perrin, Naked managing director, said the new hires will help the agency manage its existing workload and drive further growth.

“We have had an extremely strong start to the year with lots of work coming through from existing and new clients such as Google, Unilever and MTV, amongst others,” he said.