Nando’s ad features boy eating chicken, ‘Another life-long Nando’s fan is born’
Quick service restaurant chain Nando’s has launched a new TV campaign that shows a little boy eating chicken and ends with the line, ‘Another life-long Nando’s fan is born’.
Andrew Varasdi, the managing partner of Nando’s agency Banjo Advertising, told Mumbrella that the campaign does not flout rules on fast food advertising, since the chicken featured in the ad is grilled.
“Nando’s doesn’t have the same issues as a fried chicken product,” he said.
A spokesperson from the Advertising Standards Bureau told Mumbrella that the ad had received no complaints, and added “there appears to be a good mix of food choices shown in the advertisement”.
The only standards this breaches are some creative ones.
If Nando’s is so interesting, why does the kid need to supplement the interest with all his carry on?
the food looks terrible
Is the food plastic like the kids toys?….. This ad is just as bad as their last one
Another crap ad.
Love the location.
Hmmmm. Couldn’t this idea have been done in so many more creative ways? Instead we have a kid with a bunch of toys. WOW.
Could have been nice to see this as a teaser, with online content exploring ways this kid has become a true fan.
Very ordinary indeed.
Banjo, please tell us this was Kim’s idea and she gave you no options.
Sphere Agency, hold your head high…….
Does that make the Nando/Banjo scoreboard now “none from two”?
I am the boy from this ad. One thing that sucked about the ad was that I had to spit the fake chicken out of my mouth and into a bucked with other chewed up peices of that chicken. ?