Nando’s cashes in on burger chain’s 2-for-1 promotion
Nando’s is hoping to cash in on disgruntled Victorian consumers who have been told they can’t redeem electronic versions of a 2-for-1 voucher for burger chain Grill’d.
Grill’d published a statement on its site saying it had been recently inundated with people trying to redeem a 2-for-1 burger offer that had been doing the rounds via email.
But because the offer had originated from the current print edition of Victoria University publication, Uni Times Magazine, Grill’d said the voucher was only available to readers of the print publication, and not available online.
The Grill’d statement said:
As much as I hate to say it, this is a good move.
It seems that they have not informed their stores about this as some people have had problems trying to redeem this voucher. Hopefully they can keep a good publicity stunt from backfiring on them too by ensuring all their stores are in touch with the marketing department.
Why do you hate to say it?
Do you not like good marketing?
Or do you secretly work for Grill’d?
Your move, Grill’d.
went to Grill’d, got burned,
went to Nandos, got chicken..twice.
I feel a craving for two Nandos burgers coming on…
…very good move on Nandos part (for a great comeback and giving me dinner)
how dare grill’d not giveaway free food to those not entitled to it.
this will really damage their ‘brand’ with the tightarses who try to avoid paying for anything.
for a ‘funky/ indy’ imaged burger store, this move is very ‘corporate’
Check out the Grill’d back lash!
The burgers are better at hungry jacks
Urban Burger is also honouring the 2 for 1 vouchers at all Victorian stores and they are just as good if not better than Grill’d!!
Most Nando stores were not honoring this…. Although they are quick on Social Media… internal communication was evidently a lot slower!
It seems Grill’d is now honouring the vouchers (including, printed, scanned and e-mailed) and offering refunds to those who were initally denied the use of the voucher http://grilld.com.au/section/blog/312/#comments