National Diabetes Week campaign reveals mental health toll of the disease

Diabetes Australia has drawn attention to the daily complexities and decisions faced by people with the disease – and the resulting mental health struggles – in a campaign from Brisbane agency Scout Frontier.

The campaign kicked off to mark National Diabetes Week, which began on 12 July.

The focus of the campaign is the mental health of people with diabetes, particularly in the context of the COVID-19 pandemic. Diabetes puts people at higher risk of COVID-19-related illnesses and 40% of people with the disease report that the pandemic has had a negative impact on their mental or emotional health.