F.Y.I.

Nature’s Own appoints Edelman

January 10, 2011 10:23

Vitamin company Nature’s Own has appointed Edelman as its PR agency.

The announcement:

Sydney, 10 January 2011: Following a three-way competitive pitch, Edelman has been appointed as the public relations agency of record for Nature’s Own – the largest nutraceutical brand for sanofi-aventis Consumer Healthcare.

The appointment will see Edelman work alongside Nature’s Own creative and media agencies to implement an integrated communications campaign in 2011. The program will have a strong digital and social media component and will also include media relations and trade partner engagement.

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