Nature’s Own reveals its new ‘Body Smart’ brand positioning and signs three ambassadors

Vitamin and supplements brand Nature’s Own has revealed its new brand positioning ‘Body Smart’.

The positioning taps into how making a small change in meeting what your body needs can lead people to excel in reaching their goals.

Mark Ho, senior brand manager at Nature’s Own, said: “Through our new positioning and Nature’s Own Body Smart team, we hope to provide our consumers a holistic approach to health in order to drive legitimacy and be seen as the brand that truly understands what bodies really need.