Morrow says since Netflix launched NBN data consumption has surged 60 per cent

September 9, 2015 3:23

Morrow speaking this afternoon.

Bill Morrow CEO of NBN has revealed that online streaming giant Netflix caused a 60 per cent surge in his network’s data usage, since it formally launched in March.

Speaking on the sidelines of the ASTRA 2015 conference, Morrow confirmed the surge of traffic and noted that over the top (OTT) players Foxtel GO and Fetch TV, along with all the video streaming players Netflix, Stan, Presto were all seeing a surge.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

4 COMMENTS

pietro 9 Sep 15

Is he talking about NBN consumption going up 60% or all data consumption going up 60%? I would find the latter hard to believe.

User ID not verified.

Nic Christensen 9 Sep 15

Hi Pietro,

Morrow was referring to the NBN network. We’ve clarified the lead.

Cheers

Nic – Mumbrella

Jörn 10 Sep 15

$56 Billion or so of infrastructure investment so that people can really like and enjoy having Netflix when they want, it how they want, where they want it.

Nice…

User ID not verified.

JG 11 Sep 15

Of course increases in download GBs doesn’t necessarily mean an increase in time spent viewing – but probably a better quality picture.

User ID not verified.