Three face off on NBN Co media shortlist

October 24, 2014 12:54

Three media agencies are understood to be facing off for the NBN Co pitch, Mumbrella can reveal.

The pitch looks set to see incumbent IMG Mediabrands agency UM fighting DentsuAegis’ Mitchell & Partners and GroupM’s Mindshare for the media account.

When the account was last pitched it was thought to have a spend of $20m, although it is thought this spend has been significantly reduced in recent years following the change of government and major changes to the rollout of the NBN.

Many of those pitching are thought to be expecting a surge in media spend following the conclusion of a deal between Telstra and the NBN Co over the rollout. All agencies approached declined to comment.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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