NBN promo video under the hammer

A video to promote the National Broadband Network came under fire today, with the Daily Telegraph picking on the $550,000 budget spent on making the ad, which was created by Clemenger BBDO Melbourne for the federal government.

http://youtu.be/7tjTDSuv-2I

Clems Melbourne won the business a year ago after a pitch involving three other agencies.

In the Telegraph article, Malcolm Turnbull, the opposition communications and broadband spokesman, was quoted to have said: “They [the government] have squandered billions and are now chasing their sunk investment with even more money to produce glossy advertising campaigns.”