Nespresso Australia appoints Atomic 212°o spearhead VR project

Nespresso has appointed Atomic 212 to develop a VR experience.

Nespresso has appointed Atomic 212° to develop a high-tech, educational virtual reality experience.

Atomic 212° is no stranger to VR and robotics, with a number of projects set to hit the market in coming months. As such, Nespresso has approached Atomic to develop content for its learning and development program, using a combination of virtual reality and interactive 360° video.

Production is already underway across multiple international locations. Nespresso Learning and Development Specialist Emma Hutley said: “Virtual reality is a game-changer. This project will allow us to engage staff and partner training with a whole new level of digital immersion.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.