Nestle Diet rebrands as Soleil

A yogurt brand has been relaunched and renamed with a campaign by CumminsRoss.

Dairy company Fonterra launched the yogurt brand, formerly Nestle Diet, as Nestle Soleil. The campaign is designed to take a more realistic view towards weight management.

The campaign began with a 15 second TV spot, followed by radio, and announced the yogurt’s name and formulation change. It was followed by ads running as 30-second TV spots that reinforced the campaign’s theme “I’m feeling it”, designed to explore the mindset of women trying to manage their weight.