Nestlé dumps Wavemaker for UM
WPP’s Wavemaker has lost Nestlé Oceania’s media account to UM, the food and beverage giant announced this morning.
Mediabrands-Thrive UM will manage the account which was held by Wavemaker for the past three years.
A selection of Nestle’s brands
that headline is absolutely classless. the team at wavemaker would be devastated. Rather than focus on the great work UM have done in winning the account, you chose to rub salt in the wounds of the outgoing agency. Not cool
Remember that time Group M was the biggest holding group in Australia and they had clients… those were the days.
I know right… this is an industry not a high school.
Good luck UM with the media price promises made
When did UM rebrand to ThriveUM?
Agree – tasteless and a distortion of the truth, unless Nestle handled the pitch inappropriately and did in fact ‘dump’ Wavemaker
They’ve just lost P&G to starcom as well.
Local market decision. That’s an enormous amount of business they’ve lost over the past few years..
P&G, Unilever, VW, Audi, Jaguar Landrover, GSK, CUB, Allianz , Pizza Hut
One wonders how long until Groupm merges two more agencies..
The headline is completely inappropriate. Anyone who has been involved in defending and/or new business pitches knows it is an extremely draining process and I’m sure even the client would have felt the pressure of making a final decision. Rather than simply making a play for an attention grabbing headline, maybe try celebrating a great industry that no doubt makes up a significant portion of your readers.
Jaguar Land Rover, Arnotts, HSBC all lost this year…and now Nestle! Wouldn’t want to be at Group M right now
Is the P&G thing public knowledge?
Add Revlon to that list…although most would argue that isn’t a loss!
What a bunch of bloody whingers. No doubt the same people who like to put the boot in about the magazine industry. Tasteless and a distortion of the truth? Lol. Welcome to the media.