Netflix programming spend twice as high as entire Australian production market, claims report

Alex Hayes

October 18, 2016 1:47

Global streaming giant Netflix spent more than twice as much on original programming as the entire Australian TV market, a new report has claimed.

Figures released in the World TV Production Report 2016 claim Netflix spent US$4.91bn on new programming in the last year, compared to Australia’s total market spend of US$2.4bn.

Overnight, Netflix announced it had broken the US$2bn subscriber revenue mark for the first time in the previous quarter, globally, crediting its strengthened programming line-up including Narcos and Stranger Things as attracting people to the platform.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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3 COMMENTS

Huh? 18 Oct 16

Is that $2.4b….
– Local TV Production
– International show rights?
– International + Local
– Include sports rights?
– Include staff, infrastructure, facilities?

Or Mumbrella just chasing a clickbaity headline?

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blc1981 18 Oct 16

You open the article with…
“Global streaming giant Amazon spent more than twice as much on original programming as the entire Australian TV market, a new report has claimed.”

Should that be Netflix not Amazon? 🙂

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Alex Hayes 18 Oct 16

Hi blc,

You’re right, that should have been picked up. Changed now.

Cheers,

Alex – editor, Mumbrella