Netflix appoints APAC communications director; expands into 130 new markets

January 7, 2016 10:00

Video streaming giant Netflix has hired the company’s first communications director, Jessica Lee, for the Asia Pacific region.

Lee was previously the chief communications officer at McDonald’s in Greater China. Her appointment follows the company’s recent announcement that it will expand into 130 new countries.

Netflix CEO Reed Hastings revealed the appointment last night at CES, in Las Vegas, informing the room: “Today you are witnessing the birth of a new, global internet TV network.”

“With this launch, consumers around the world – from Singapore to St. Petersburg, from San Francisco to Sao Paulo – will be able to enjoy TV shows and movies simultaneously; no more waiting.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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