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Netflix doco could make the 2023 Australian F1 Grand Prix its biggest yet

March 30, 2023 10:46

The 2023 Australian F1 Grand Prix is set to have the biggest spectator attendance so far thanks to the popularity of Netflix’s Drive to Survive docuseries, according to Getty Images.

Getty Images & iStock Asia-Pacific head of creative insights Kate Rourke said the docuseries has helped F1 achieve cult status in Australia, shifting its fan base from car enthusiasts to the mainstream.

Formula 1 hits Melbourne today

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Nico Arboleda was a contract reporter at Mumbrella, covering adtech and martech. He left Mumbrella in June 2023.

Topics
Getty Images Kate Rourke Netflix
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