Netflix growth surge slows, with Roy Morgan claiming US giant now reaches 2.2m Aussies

September 9, 2015 8:39

US online streaming giant Netflix now has 855,000 Australian homes signed up to the streaming video on demand service, the latest Roy Morgan Research survey claims.

According to Roy Morgan’s single source survey, growth for Netflix is slowing with the number of households signing up last month declining, with an estimated 118,000 new households subscribing in August.

That figure is down from May when Roy Morgan’s survey of households found Netflix grew by 133,000 subscribers, June where it grew by 152,000 and June 166,000 however, the number of people aged 14 and over with Netflix is now estimated to be at some 2.2m Australians.

“These latest incoming subscription numbers, with a simple assessment at the change in growth rates since April, suggests Netflix is on track to reach 1 in 10 Australian homes in September, and to surpass the one-million-mark by October,” said Tim Martin, general manager – media, Roy Morgan Research.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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