Netflix looks into the future at mystic upfront event
Amanda Duthie, content director of Netflix ANZ, on stage at the reddest event in town
According to Netflix ANZ, the future is in the cards — which isn’t the most reassuring message to tell an industry that has recently undergone massive disruption and tumult, especially when your event starts at 10 am on a Tuesday morning instead of at cocktail hour on a Friday.
The Netflix ANZ “Next On Netflix” event was a curious affair. Practically speaking, it effectively acted as both an upfront, with the presentation of new locally produced programs and movies coming to the streaming service in 2026, and as a celebration of the international giant’s investment in the Australian and New Zealand film industry.
It was held in Sydney’s Alexandria, in a venue (named The Venue) decked out to look like an unholy blend between the Twin Peaks red room and the inside of a tarot card tent at a small town arts and crafts fair.
