Netflix makes social media play with new ‘Moments’ feature

Netflix is launching a new mobile feature aimed at encouraging viewers to share key scenes from their favourite shows.

Moments lets Netflix mobile users record and save key scenes and share them online, “empowering its fans to discover, share and enjoy their next favourite stories,” according to a Netflix release.

More accurately, it acts as a nice viral mechanism for Netflix, allowing fans to share key scenes and highlight Netflix’s wide-ranging slate of content.