Netflix posts strong growth for 2023 as ad-supported tier gains momentum

Kalila Welch

January 24, 2024 4:24

Netflix has released its Q4 results for 2023, calendar year results, demonstrating a 12.5% year-on-year (YoY) growth in revenue due largely to a stronger pricing model and the growth of its ad-supported subscription.

Since launching at the end of 2022, the streaming service’s ad supported model has been the subject of wide-spread skepticism from the local advertising industry, with questions raised about the channel’s audience reach.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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