Network 10 retains the younger demos halfway through 2022

Andrew Banks

June 27, 2022 7:58

Network 10 remains the youngest commercial free-to-air network, with an average viewer age up to five years younger than its competitors.

With more of the top shows in key demographics, Network 10 boasts five of the top 10 shows in under 50s, 25 to 54s and 16 to 39s. Plus, the Virtual Australia (VOZ) dataset has revealed that the total national audience for key programs lifted a massive 62% from five city metro overnight data.

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In addition to more exclusive content being added to the platform, 10 Play has seen enormous growth in live streaming, up 53% on the same point of 2021.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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