10 Play releases full seasons of Drunk History and How to Stay Married for social distance bingeing
Ten has released the entire first season of Drunk History Australia and season two of How to Stay Married on 10 Play for audiences to binge while social distancing as part of its ten new series over ten days promotion.
The ‘Coronamas’ promotion will offer ‘complete escapism, laughter or the chance to throw yourself into a tense situation that has nothing to do with the current global pandemic’.

“Coronamas”? Not really worth a celebration. Was this created and approved by a junior team what don’t understand the seriousness of COVID-19 and its implications (especially for media)? Why mock such a crisis for a cheap campaign? It cheapens the seriousness and brilliance of the talent ads, which cut through to a younger audience of the importance of social distancing and cleanliness. 10 really missed the mark with the theming of this one.