New aged care brand Southern Plus launches with appeal to ‘the independent generation’
Aged care provider Southern Cross Care has launched new brand Southern Plus backed with a campaign promoting it to customers who still see themselves as independent.
The latest campaign targets the “independent generation”
The communications for the new home care brand, Southern Plus, was created by 303 MullenLowe while the branding was developed by FutureBrand.
New Southern Plus brand developed by FutureBrand
This is news?
It reads more like two marketing companies stroking each other’s egos.
Clearly what is important to these companies is making money, not aged care.
It would appear an ad for agencies that were paid well to rebrand an organisation. Why was rebranding necessary if a good service was being provided to the aged. Very timely release considering the upcoming changes with CDC.
Indeed it does. It’s marketing to the max. . This marketing is focused on those who can do…and are independent.
People with independent are not in aged care.
Its about the individual real estate assets to fund the plus.. Not about the care.
If they weren’t making money why are there so many organisations expanding.
How do they do this….. your assets.