New agency launches debut work for Australian National Maritime Museum
JimJam Ideas, the newly launched Sydney agency, has unveiled one of its first campaigns – for the Australian National Maritime Museum.
The campaign promotes the museum’s latest exhibition, the story of adventurer Captain Robert Falcon Scott.
Stephen Giderson, MD of JimJam Ideas, said: “We’re really excited to be working with the Maritime Museum and really excited about the work. It’s an incredible story and an incredible exhibition.”
Mary-Louise Williams, the museum’s director, added: “We are really happy with the creative direction and delighted with the results for Scott.”
Credits:
- Agency: JimJam Ideas (jimjamideas.com)
- Director: Remi Luxford – Shoot to Kill
- Designers: John Short/Iason Sarris
Like.
What’s to like about that?
For a ‘Creatively led agency’ that’s a bad start.
Seeing as you asked here’s what I like. I have two kids of a similar age. I found the TVC engaging, amusing and informative. In fact there’s a pretty good chance I will take my kids to see this expo. So no I am not mad , I happen to like an ad that will do a decent job for the client. And before you ask Tim to check my url I have nothing to do with the agencuy or client. Happy now?
i like it as well. perhaps you were a ‘dinner in his room’ kind of kid #2, but for anyone that was forced to eat round the table you know that dad always comes out with the ‘so, how was your day’ chat. this normally get the ‘muh, alright’ response, so to play off that idea and get the kids to give harrowing tales of adventure and intrepid exploration is smart and makes this a good ad.
The idea had potential. But it’s a case of the ol’ VO coming in too early. Ads like this work when there’s a beat at the end, with a reaction shot as we enjoy the parent’s coming to grips with what they’ve just heard. I’m sure it’s in the can. Put it in and shorten the end VO stuff. Do it for me. Thankyou.
Jeez, the dad’s batting a bit above his average there isnt he.
Who chose the v/o talent? Did they pull the work experience kid off the front desk to mumble into the internal mic on the CD’s macbook?
Well said Peter, I completely agree.
A simple reaction shot would have done it.
would be better with reaction shot but still works without it
Offering a non-professional perspective here: I think this ad is highly relatable and generates trust of what your kids will get from visiting Maritime. It has a differentiation for most ads I’ve seen on this topic. Many people are cautious spenders at the moment so need to trust? For what it’s worth, I know several people who went to the Museum on the weekend.