New agency models need to go beyond talk, says local Huge boss

April 26, 2023 9:03

As a number of agencies look to refresh what they stand for and how they do business, Huge’s Australian managing director Ben Skelsey has said it’s time plus effort investment and not talk that gives new business models the greatest chance.

Huge has entered the Australian market with a completely virtual business model that heavily leans on global teams and talent for client work.

Skelsey

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Damian Francis

Damian was editorial director at Mumbrella. He had been with the publication for more than three years, initially running event content. Damian was previously print editor of AdNews.

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