New Amaysim campaign via 72 and Sunny channels ‘crazy love for customers’

November 2, 2020 10:39

A new campaign from Australia’s fourth largest telco looks to showcase customer love through the gift of service.

Amaysim, which boasts more than 1.19 million customers in Australia, has partnered with 72 and Sunny, following a competitive pitch earlier this year, to launch ‘Little Sim, Big Love’. The new brand platform will be complemented by a refresh across customer experience, product and service, internal culture and communications.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.