New Bankwest campaign lets customers consider life’s absurdities
Bankwest’s new ad teases a surreal take on everyday life, and more time to ponder how you became your mother.
Bankwest has unveiled a new campaign that turns everyday life into a series of amusingly surreal events, encouraging people to stop worrying about their banking and start pondering life’s other curiosities.
Developed by Bear Meets Eagle On Fire, the campaign comprises three TVCs that follow worry-free Bankwest customers, who now contemplate life’s peculiarities. These range from becoming their own mother, to being abducted by aliens, to disposing of a creepy-looking doll.
In one of the 60-second spots, a woman discovers a mysterious doll, monitors her partner’s interactions — and even his nocturnal respiration — as the voiceover intones: “With spending details in the Bankwest app, every purchase is easy to see. Which means less time worrying about unknown transactions and more time worrying about the doll. Mortality. New people and loose ends.”
In another, a woman is shown observing a browning banana, getting attacked by a pigeon, suffering an eye injury and watching a robot vacuum glide over a carpet.
The ad culminates with her reflection: foils in her hair and a glass of wine in hand, she stares at herself in the mirror, an eyepatch in place, wondering if she has become her mother.
The final ad shows a middle-aged man contemplating his bodily anxieties — or “gravity” — his place in the universe, and finally his oddly staring neighbour, Sharon.
Directed by Steve Ayson from 3&7, the campaign builds on the launch of Bankwest’s “Just Enough Bank” platform last year, which in itself aimed to promote its completed transition to a fully digital bank.
In a press release, Rachel Aikin, Bankwest GM of customer marketing and communications, said the brand was impressed by the response to last year’s “Just Enough” campaign, also by Bear Meets Eagle On Fire.
“We’re continuing to lean on it to bring to life the insight that we’d all like to have a little more brain space these days,” she said. “These features have been carefully designed to do just that – taking the worry out of everyday money tasks for busy Australians.”
Credits:
Client: Bankwest
Creative Agency: Bear Meets Eagle On Fire
Media Agency: EssenceMediacom
Production Company: 3&7
Director: Steve Ayson
Producer: Allison Lockwood
Director of Photography: Germain McMicking
Production Designer: Ruby Matthews
Casting Director: Natalie Jane Harvie at Citizen Jane
Post Production: ARC
Editor: Jack Hutchings
Colour: Trish Cahill
Online: Jesse Meha
Sound House: Rumble Studios
Lead Sound Designer: Daniel William
Sound Producer: Kiara Watson
Sound EP: Michael Gie
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Love the ads. They are very clever. Interested in the choice of V/O. Why not an Australian voice?