New Bankwest campaign lets customers consider life’s absurdities

Bankwest has unveiled a new campaign that turns everyday life into a series of amusingly surreal events, encouraging people to stop worrying about their banking and start pondering life’s other curiosities.

Developed by Bear Meets Eagle On Fire, the campaign comprises three TVCs that follow worry-free Bankwest customers, who now contemplate life’s peculiarities. These range from becoming their own mother, to being abducted by aliens, to disposing of a creepy-looking doll.

In one of the 60-second spots, a woman discovers a mysterious doll, monitors her partner’s interactions — and even his nocturnal respiration — as the voiceover intones: “With spending details in the Bankwest app, every purchase is easy to see. Which means less time worrying about unknown transactions and more time worrying about the doll. Mortality. New people and loose ends.”