New brand campaign positions The Australian as a nation-builder

The Australian has launched a new campaign that implores its readers to “stop, think and explore their own views”.

The ‘Welcome to the contest of ideas’ campaign was developed by News Corp Australia’s in-house creative agency, Roller, and rolls out from Tuesday morning across digital, print, radio, social, TV and outdoor.

“The right to be heard is also the right to be challenged,” a voice-over on the TVC says. “Free speech isn’t noise, it’s contest. Because progress isn’t made in silence.”