New British Paints campaign proves any fool can make smart choices, via DDB Melbourne
DDB Melbourne has steered a new, light-hearted campaign that positions British Paints as the smart choice house-proud Aussie DIYers who perhaps haven’t made the smartest decisions in other areas of their lives.
Whether it’s a permanent inked reminder of an ex-girlfriend, or a sun-baked fool who “hasn’t always made smart decisions when it comes to UV protection”, either they can make the right paint choice – with British Paints 4 Seasons, naturally.
