New campaign from NSW Department of Education reframes early learning

During the first 2,000 days of a child’s life — from in utero to school age — more brain development occurs than at any other time – setting the parameters for how that child will grow and life for the rest of their lives.

NSW Department of Education and NSW Health have developed a tool to support parents through this important period of a child’s life, and a new campaign, steered by creative agency JIMJAM.

The campaign aims to put the first 2,000 days in the “minds and hearts of every parent and carer in NSW” to demonstrate how those first years are the most crucial when making health decision.