New campaign to encourage under-40s to get vaccinated set for July release
The Federal Department of Health is reportedly launching a new COVID-19 vaccine campaign, encouraging under-40s to get vaccinated, according to reports in The Sydney Morning Herald.
Contracts lodged on the Australian Government Tender website show BMF was awarded $1 million on 20 April 2021 for “Creative Services for COVID-19 Vaccines Campaign”. The department declined to identify which agency had prepared the previous campaigns for Australians aged 50 and above. It also signed a new contract with Mediabrands Australia (the parent company of Universal McCann) for $18.59 million on 14 May for “COVID-19 Vaccine Media Buy” until 30 June 2021.
The recent campaign work was compared this month by Dr Norman Swan on the ABC’s Coronacast as similar to something produced by a “communist government committee”.
Market research firm, FiftyFive5 received $674,850 from the Department of Health for “COVID-19 Vaccine Exploratory Research”, which was initiated on 5 February, according to the Aus Tender website.
