News Corp Australia launches shoppable video advertising

May 3, 2022 3:00

News Corp Australia today launched Shoppable Video Advertising, a new solution revolutionising the way brands connect with consumers to make purchases directly within advertisers’ video content.

Using the latest technology, the new product delivers an interactive user experience – allowing consumers to initiate and complete a purchase within video advertising, without leaving the video.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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