New Idea launches dedicated culinary platform, New Idea Food

March 18, 2019 1:17

New Idea has launched its new online platform, New Idea Food.

The platform will focus on video content with 900 videos available at launch, and two new videos available each day.

New Idea Food follows the success New Idea found with its video recipes such as the Tim Tam cheesecake which received 18m views

Subscribe to keep reading

Your daily source for the latest headlines, in-depth analysis, and breaking stories from around the globe.

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

7Food Network Gereurd Roberts Louisa Hatfield New Idea New Idea Food Pacific Magazines

1 COMMENTS

Say what? 19 Mar 19

Not sure you know your competition very well with a statement like this… “Unlike other online food destinations that are geared towards women who are brilliant chefs, New Idea Food is for women who simply love food.”

Sorry but you’re just one of many; and very late to the “new platform” party.

User ID not verified.

Latest

Kyle and Jackie O 'go rogue' in another Melbourne campaign

Coca-Cola and Disney release limited-edition Star Wars collection in Australia

Shift from traditional search drives Yango Creator

Apparent creative director departs for 'social impact future'

Publicis Groupe stock dives despite sunny forecast

New Idea launches dedicated culinary platform, New Idea Food

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE