New Melbourne-based skincare brand launches with creative from The Open Arms
New Melbourne-based skincare brand Poetry has unveiled its launch campaign, developed by The Open Arms.
The announcement:
POETRY is a new Melbourne-based skincare brand launched by Michelle Driver that began as an experiment in her kitchen in response to her wife’s increasingly sensitive skin. After friends tried and raved about the products’ deeply cleansing and nourishing qualities, Michelle tinkered some more.
