New metric to reveal how much advertisers are spending on TV
ThinkTV participants Nine, Seven, Ten, Multi Channel Network (MCN)/ Foxtel and SBS have announced a new metric – Total TV – which will showcase commercial TV’s revenue from advertisers and their agencies.
The Total TV metric will include metropolitan and regional revenues from commercial broadcasters Nine, Seven and Ten, as well as MCN/Foxtel and SBS. In addition, the Total TV figure will include revenues from long-form AVOD (advertising-funded video on demand).
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The metric will be calculated using figures compiled by KPMG from information supplied by each participant.
Might be a dumb question – but will this yield significantly different results than whats currently available via Nielsen Adex and SMI (Mediabrands withdrawal from SMI notwithstanding)?
Ok… Providing a transparent, measurable and safe platform by self-reporting an additional revenue stream that equates to <2% of total revenues.
"Fiddling while Rome is burning" comes to mind
Hint……if a business that represents <2% or revenue is growing at <50% AND customer feedback on your most important platform (Mobile) is poor (App Store, Play ratings), there are probably more important things to work on. Fix the product, not the reporting.
#whenprleadsstrategy