New Mumbrellacast to tackle trust, brand damage, and reputation repair

The new Mumbrellacast will be released this afternoon, with a look at the PR crisis engulfing Qantas.

New Qantas CEO Vanessa Hudson has an extraordinary challenge ahead of her: restoring trust in Australia’s national carrier.

In today’s Mumbrellacast, Adam Lang and Michael Thompson take a look at the brand damage done to Qantas over the last couple of weeks, and why turmoil at one of Australia’s most high-profile companies matters to the media and marketing industry.