New News Digital marketer to boost profile with media agencies.

Tim Burrowes

February 4, 2009 2:40

News Digital Media has appointed a marketing manager with a brief to take the company’s story out to media agencies.

Jodie Watson, who previously headed marketing for Fairfax Digital’s websites and most recently worked for Profero in China, started this week.

She told Mumbrella: ‘While it’s too early to say what my priorities are, I’ll certainly be getting out and establishing relationships with media agencies.”

She said that one difference between the Australian and Chinese markets is that Australia is less fragmented when it comes to online advertising inventory. She said: “To be honest, Australia is a long way ahead of China. There are hundreds of standards and sizes there. It is a lot more simple over here which means the opportunity is to focus on the things that can make a real difference.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.