New Nine, new team, new balls please

There are many reasons, it seems, Nine wants the tennis.

The content is “unique”, “scarce”, “premium”, “consistent”, the “best launch platform for Nine’s year of programming” and the “greatest aggregator of eyeballs on consecutive nights of television in Australia bar none”.

Tempting, right?

But imagine Dr Mumbo’s delight when Nine’s sports boss Tom Malone added one last point:

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.