New outdoor agency: eco water street stenciling and walking boards are going mainstream
Encyclomedia Networks, an outdoor creative agency specialist based in India, has opened for business in Australia.
Formerly operating through a local partner, MediaTag, advertisers can now deal directly with Encyclomedia.
Encyclomedia is being funded by Melbourne-based venture capital firm, Deasil Group, the former owner of MediaTag. Encyclomedia will operate out of Deasil Group’s offices in St Kilda, Melbourne.
The company will be run by woman-in-charge Charlotte Gorham, formerly general manager of MediaTag.
Gorham
“With buzz around ‘shopper marketing’ and focus on ‘shopper’ mindset, the challenge for brands is to reach people with on-the-go lifestyles. While TV, press and radio advertising has a place, its non-traditional and ambient media, such as mobile billboards, walking boards, eco water street stenciling and bike ads that are becoming mainstream,” said Gorham. “Street level engagement is a powerful way for brands to be seen, felt and experienced.”
“The launch of Encyclomedia brings a breath of fresh air to the Australian advertising market,” she added. “With original, high-impact 3D-like campaigns, brands know they are working with global experts to achieve recognition and spark conversations.”
Encyclomedia Networks, which is the brainchild of Mumbai-born Mukesh Manik, now operates in 15 countries.
The attached photo doesn’t look like a new way of advertising… it looks like a horrible assault on the eyes. If coke did this in my neighbourhood I would certainly switch to Pepsi!
Street stencilling, what is that, faux graffiti? That will go down a treat here.
I don’t know what your talking about Simon….I never see anything like this out live. In fact it makes me want to go buy Coke as it is very catchy to the eye, and does wonders for their brand!!
$2 says James is related to Encyclomedia/mediatag or Coke….