New polling firm rises from Newspoll ashes as trio attempt ‘to meet an ongoing need’

Martin O'Shannessy

Martin O’Shannessy

Three former directors of defunct Newspoll are behind a new venture which they claim will “fill the void” left by the closure of the polling company.

Former Newspoll chief executive Martin O’Shannessy, project director John Davis and account services director Frederic Anne are all partners in OmniPoll, formed, according to its website, to “meet an ongoing need”.

The trio were among around 130 people to lose their jobs following the decision of News Corp, which jointly owned Newspoll with WPP-owned Millward Bown, to shut the business. It formally closed down last Friday.

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