F.Y.I.

New report reveals almost 1-in-5 Samsung TV viewers are exclusively streaming

October 14, 2022 9:54

Australian households with a Samsung Smart TV spent on average 67% of their viewing time in streaming environments, which is up 4% compared to H2 in 2021 and watched a staggering 1.4 billion hours of streaming in the last 12 months.

The announcement:

TV viewing habits have shifted greatly in the last two years and the latest The Behind The Screens report from Samsung Ads reveals that opportunities remain for advertisers to shift budgets and reflect the new audience reality.

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