New Uber Eats ad sees Ash Barty face Sacha Baron Cohen’s rogue umpire

As the tournament moves into its second week the Australian Open’s rogue umpire – AKA Sacha Baron Cohen – is causing more havoc on the court with women’s world number one, Ash Barty, falling victim to his efforts to keep love on the score board.

The mischief the rogue umpire gets up to includes pausing the game on love while he pretends his mother’s calling, and deliberately miscalling faults.

The campaign, from Special Group, launched last week when the Australian Open commenced, kicking off with a teaser of Nick Kyrgios clashing with the umpire.

The rogue umpire’s determination to keep love on the scoreboard is driven by Uber Eats’ exclusive offers with its partner restaurants released on social media only when the score hits love.