Wassup 08 viral of the year

Tim Burrowes

December 15, 2008 7:00

The 2008 Obama-themed update on the famous Budweiser “Wassup” advertising campaign has been named as the most viewed viral ad of the year.

[youtube=https://www.youtube.com/watch?v=Qq8Uc5BFogE]

According to research published on Friday by digital agency GoViral, the ad was the most popular across five leading video sharing sites – YouTube, Dailymotion, Metacafe, Break and Vimeo.

The election ad, directed by Charles Stone, was made independently of Budweiser, which had only licenced, rather than owned, the original Wassup concept. It averaged 300,000 views a day. The rest of the 2008 top ten was:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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Wassup 08 viral of the year

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