New Year’s PR resolutions: to lose weight, quit smoking and save money
The new year is here, and PR could do with some serious resolution-setting, writes business comms expert Seán Galvin.
Making promises one can’t keep is traditional at this time of year. And while more than half of us don’t make new year resolutions at all, the media is annually awash with analysis of why so many fail to succeed.
Crystal ball gazing is another end-of-year ritual as pundits prognosticate on future trends. I can confidently predict that most will either be blindingly obvious or wildly wide of the mark.
But who am I to buck a trend? As a former editor of The Sun reportedly wrote when firing the paper’s ill-starred astrologer, “As you will know already…”
